Snacks are evolving as trends change, and snack bars tend to lead the way. As more consumers return to work, many are opting for snack bars to help with the transition to being back on-the-go. snack bar trends After spending more time preparing meals, many consumers have found that they do not want to sacrifice the luxury of more nutritious and convenient dining.

Additionally, snack bars are a great format to incorporate new flavors from around the world that may have been missed. According to Kalsec’s study, ‘Consumer Perception on Snacking Ingredients,’ snack bar consumers most often seek new and innovative flavors in the category, with nearly 40% of snack bar consumers seeking new and innovative flavors. From vegan options, to breakfast bars, desserts, new flavors and formats, the very definition of snack bars has changed from a simple granola bar. The below articles highlight top trends in the snacking category.

What we are reading:

OGGS TO INTRODUCE FOUR NEW VEGAN BAKED SNACK BARS
snack bar trends

Antonia Garrett Peel, Food Bev Media [Published July 12, 2021]

Consumers still want nutrition on-the-go, without weighing on their conscience. As consumers become more environmentally conscious, brands are meeting this interest with more sustainable options, like vegan snack bars.

SNACK FLAVORS ASSIST IN EXPLORING GLOBAL CUISINE, EASING STRESS
snack trends

Jeff Gelski, Food Business News [Published June 30, 2021]

Savory and spicy flavors are on-the-rise in snacks in the U.S. market as consumers look to explore global cuisines that they have missed out on during the global pandemic. Snacks are a great category for this exploration of global flavors, as they provide comfort that consumers are seeking.

 
 
RESEARCHERS CREATE SNACK PROTOTYPES THAT CHANGE THE GUT MICROBIOME
snack trends

Christopher Doering, Food Dive [Published July 8, 2021]

“Since snacks are a popular part of Western diets, we are working to help develop a new generation of snack food formulations that people will like to eat and that will support a healthy gut microbiome that affects many aspects of wellness,” said Jeffrey Gordon, the study’s senior author and a professor at Washington University.

SOREEN LAUNCHES FRUIT & VEG MMMS SNACK BARS FOR KIDS
snack bars

Martin White, Food Bev Media [Published May 6, 2021]

Snack bar trends are tapping into the health and wellness trend, with fruit- and vegetable-based snack bars for kids. This is one of the new formats for snacks that are changing the way they are eaten.

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