Savory snacks are not a new trend in the snack space. Consumers enjoy a break from sugary snacks – but how are savory snacks evolving? Many savory snack trends point to increased heat levels and specific pepper flavors as the top trend for the snack category. We are also seeing an increase in functional snacking with snacks that promote gut health, fiber and probiotics. See what the experts have to say below about savory snack trends.

What we are reading:

 
FRITO-LAY PUBLISHES ITS TOP SNACK TRENDS FOR 2020
savory snack meat sticks

Jessi Devenyns, Food Dive [Published December 20, 2019]

Spice, citrus, global influence, unexpected combinations and health benefits will drive snack trends in 2020, according to Frito-Lay. They expect to see more snacks featuring pepper flavors like ghost, habanero, poblano, hatch and chipotle. This will be combined with a higher tolerance for heat added to mild snacks from the U.K. and Australia, which are prime areas for innovation.

 
PEPSICO EXEC REVEALS 2020’S ‘HOT’ AND BOOZY SNACK TRENDS
savory snack

Novotaste [Published January 6, 2020]

Savory snackers are in for an extra kick to their classic comfort foods in 2020. Flavors like cheddar, sour cream, or sour cream and onion may experience a hot and spicy revolution as snackers’ comfort levels adapt to higher levels of heat. Kalsec is the leader in specialty pepper flavor extracts and can help your cult classic snacks evolve to capture this trend.

 
CRAVING, INDULGENCE DRIVE CONSUMPTION EVEN AS CONSUMERS SEEK TO AVOID SUGAR
savory snack

Ron Sterk, Food Business News [Published February 26, 2020]

Savory has been the top snacking category for more than 10 years, while sweet and better-for-you have been similar in size and direction. This article discusses consumer desire to reduce sugary snacks, but find that they sometimes have trouble beating their cravings, meaning it is still a relevant space for premium options. However, if your snack line does not include savory flavors, it is time to consider new product development to meet the top snacking category.

 
PAIRING PROBIOTIC STRAINS WITH BAKERY PRODUCTS
savory snack

Donna Berry, Baking Business [Published February 25, 2020]

47% of UK snack consumers look for snacks that provide a source of fiber when searching for healthier varieties, according to Mintel. 2020 will be a focus year for functional foods with a focus on gut health, probiotics and fiber consumption, as we saw in many top food trend prediction lists. The trend for snacks featuring probiotics will expand beyond categories like dairy, yogurt and other fermented foods into baked foods and snacks.

To read more about recent food trends and insights, we recommend this page: food trends.

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