Consumers find themselves craving specific regional flavors from around the world. As travel is limited in many places, they are attempting to relive it by creating cuisines at home that are specific to certain regions. For example, highlighting Mexican flavors in the kitchen in new recipes that put a spin on comfort foods, or the trend for Japanese-style rice in the U.K.

We are seeing an East-West food and beverage trend swap, as food and beverage trends from the U.S. and U.K. are becoming popular in Asian countries, and flavors from specific regions in Asia are becoming popular in the West.

What we are reading:

 
FIVE TOP TRENDS SET TO SHAPE THE APAC FOOD AND BEVERAGE SECTOR IN 2020
regional flavors western food trends

Pearly Neo, Food Navigator [Published January 6, 2020]

A look at the top five trends for APAC in 2020, including a convergence with East-West cuisine. This trend highlights the increase in food and beverage trends from the U.S. and U.K. into Japan, Korea, Taiwan, China and South East Asia, while Asian cuisine increases in popularity in the West.

ASIAN FLAVORS GET REGION SPECIFIC
regional flavors asian cuisine

Jeff Gelski, Food Business News [Published March 11, 2020]

Asian cuisine is popular in the U.S., and consumers are seeking specificity in the origins of the food they are eating. This article highlights specific regions in Asia that are becoming popular in the U.S., including specific regions of China and Japan (especially with the anticipated Summer Olympics in Tokyo).

 
GEOGRAPHICAL IMPLICATIONS WORTH A MOUTH-WATERING 75 BILLION: STUDY
regional flavors asian snacks

Flora Southey, Food Navigator [Published April 22, 2020]

This article discusses geographical implications within the food and beverage industry, and how certain regional labels can increase the sales of a specific item. For example, popular geographical implications mentioned in this article include Parmigiano Reggiano, Bayerisches Bier, and Kalamata olives.

 
TILDA LAUNCHES READY-TO-HEAT JAPANESE-STYLE TERIYAKI RICE POUCHES
regional flavors rice bowl
Daniel Woolfson, The Grocer [Published July 13, 2020]

“Becoming a tourist hotspot with annual visits increasing year on year, interest in Japanese cuisine is growing in the UK, and with the Olympics due to be held in the nation’s capital next year, Tilda wanted to bring a taste of Japan to consumers to celebrate the country’s renowned cuisine,” said Tilda head of marketing Anna Beheshti.

To read more about recent food trends and insights, we recommend this page: Global Food Trends.

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