As consumers assess their overall health and consumption habits, healthy snacks are in the spotlight. The definition of a ‘healthy’ snack differs based on consumer perspectives, and taste remains important. For Asian Millennial and Gen Z consumers, ‘healthier’ snacks might mean an increased focus on sustainability and ethical sourcing with better-for-you ingredients. In the U.S., healthy snacks may be value-added meal replacements or snacks that appeal to a specific diet (think keto-friendly snacks, for example).

Regardless of your definition of a healthy snack, one trend we are seeing is certain: consumers are opting for healthier choices without sacrificing taste.

What we are reading:

 
TRENDS IN SNACKS: HEALTHY? YES. FLAVORFUL? ABSOLUTELY.
healthy snacks

Ed Avis, Food Processing [Published July 29, 2020]

This article overlays diet trends as well as flavor trends that are being added to the category as consumers look for more value-adds to suffice as a meal replacement. “Leading innovations in snacking include exotic flavors, plant-forward products and high-protein edibles. But perhaps the overriding trend is that food manufacturers are creating more healthful snacks that taste great while fulfilling nutritional requirements.”

EUROPEAN SNACKS ASSOCIATION CHIEF TALKS FUTURE TRENDS: HEALTH IS FRONT AND CENTRE FOR SNACKS MAKERS
healthy snacks

Flora Southey, Food Navigator [Published October 21, 2020]

Taste remains the key driving factor behind snacks, and consumers are in the driver’s seat. This article discusses trends within the savory snacks market in response to COVID-19 and changing consumer habits.

SNACK INNOVATORS SEE SHIFT TO POSITIVE NUTRITION BUT ‘CUTTING THE NASTIES ISN’T ENOUGH’
healthy snacks

Katy Askew, Food Navigator [Published October 21, 2020]

This article discusses how COVID-19 has affected consumer snacking habits, as many consumers have had time to assess their consumption habits as they focus on better overall health. However, there is still consumer confusion about what ‘healthy snacking’ actually means. One thing that is certain, taste still remains key to a shift toward healthier snacks.

 
ASIAN MILLENNIALS HAVE EVOLVED AND SO HAS SNACKING
healthy snacks

Gill Hyslop, Bakery and Snacks [Published March 9, 2020]

Asian consumers are continuing to become more health-conscious, and this extends into their snacking as well. There is an increased focus on sustainability and ethical sourcing, as well as production methods and healthy snacks. This trend is driven by Millennials and Gen Z, who are opting for more nuts, seeds and trail mixes rather than biscuits and chips.

 

To read more about recent clean label food trends and insights, we recommend this page: Clean Label Food Trends.

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