KALAMAZOO, Mich., USA, May 20, 2015 – In a new Kalsec® consumer study, more than 80 percent of U.K. and U.S. parents with a child between the ages of 3 and 12 indicated they are more likely to purchase a food product for their children if it contains a naturally-sourced color instead of a synthetic color. Seven of every 10 parents surveyed indicated they would be willing to pay a premium for food products containing naturally-sourced colors instead of synthetic colors. “We see parents gaining more knowledge and interest in the ingredients and claims made regarding the food and beverages their children consume,” says Gary Augustine, executive director, market development.

The trend toward formulating with natural colors has steadily increased over recent years. During 2014, Europe had the highest global percentage of natural color vs. synthetic color use (83% vs. 17%) in children’s new product launches, according to Innova Market Insights. Asia Pacific, Latin America and the Middle East also formulated more frequently with natural versus synthetic colors. In North America, synthetic color use slightly exceeded natural colors (51% vs. 49%) in children’s new product introductions for the same time period.

For more information regarding this consumer research and naturally-sourced color alternatives in popular children’s foods, please visit www.colorsandchildren.com.

Kalsec® is the leading global producer of natural spice and herb flavor extracts, natural colors, natural antioxidants, and advanced hop products for the food and beverage industry. For more than 50 years, Kalsec® has consistently delivered high-quality, innovative ingredient solutions that make products look better, taste better and last longer. Operating in over 70 countries, Kalsec® is headquartered in Kalamazoo, Michigan, with facilities in the United States, Europe and Asia.

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