Trends in Craft Beer
Things are getting hoppy. The craft beer scene is seeing an increase in growth and diversification across the global IPA segment. Sour beers are continuing to make a splash and lighter styles of beer like lagers, wheat and blond ales are making a comeback.
An interesting trend that we are following is the addition of botanicals to craft brews. This includes beers with spices, herbs, tree sap, spruce tips, pine needles and just about any other botanical that comes to mind. Think habanero ales, sweet heat wheat ales and ancho stouts, for example. Which ‘botanical beers’ have you tried?
What we are reading:
Fortune [Published September 28, 2018] Offshoots of the traditional IPA are catching the attention of non-traditional IPA drinkers, growing and diversifying the category. These styles include popular beers like the Milkshake IPA, hazy and juicy IPAs (“New England Style” IPAs) and Brut IPAs. |
Technavio via Business Wire [Published September 7, 2018] Technavio has released information in their latest market research report stating that the craft brew market in Europe is expected to accelerate at a CAGR of over 9%. |
Lotte Peplow, The Morning Advertiser [Published October 1, 2018] The craft beer market in the U.S. is fast-paced and brewing. This article describes trends from the Great American Beer Festival in Denver, Colorado held from September 20-22, 2018. |
Beth Newhart, Beveragedaily.com [Published August 1, 2018] This article discusses the realities of the craft brew market in the United States and how it is changing. |
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