Synthetic vs. Naturally-Sourced Colors
The consumer trend to seek out naturally-sourced ingredients over their synthetic counterparts is prevalent across the food and beverage industry, but maybe none more so than when it comes to parents feeding their children.
Kalsec® conducted an online survey in January 2015 of 1,023 U.S. and U.K. parents with children between the ages of 3-12. The results strongly show parents’ conscious choices of what they are feeding their children, and sentiments are in favor of naturally-sourced colors.
Want to learn more about the research Kalsec® conducted?