Synthetic vs. Naturally-Sourced Colors

The consumer trend to seek out natural ingredients, like naturally-sourced colors, over their synthetic counterparts is prevalent across the food and beverage industry. This trend is especially prevalent when it comes to parents feeding their children.

80% of parents prefer naturally-sourced colors over synthetic colors when choosing food and beverages for their children.

Kalsec® conducted an online survey in January 2015 of 1,023 U.S. and U.K. parents with children between the ages of 3-12. The results strongly show parents’ conscious choices of what they are feeding their children, and sentiments are in favor of naturally-sourced colors.

1 out of 2 parents specifically look for a “natural” claim on food and beverages.

Learn more from exclusive Kalsec® research:

 

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