Clean Label Food Trends

The definition of clean label continues to evolve as consumer demand changes. The macro trend for clean label is an expectation, while clear label is becoming an aspiration for many consumers.

We define clean label as the consumers’ favorable perception of labels with less complicated and chemical-sounding ingredients. Clear label refers to the consumers’ desire for manufacturers to be more transparent in the way their products are made and sourced.

Below is a collection of Kalsec® research, articles and downloadable content about clean label and clear label trends from our experts.