For the Love of Pets
Pets are an integral part of many people’s lives, including many at Kalsec®. A lesser-known fact about the Kalsec headquarters in Kalamazoo, Michigan, is that a “doggie daycare” is available on-site for employees. This allows employees at this location to bring their furry best friend to work to have a play date with fellow employees’ dogs each day. Employees have the opportunity to visit their dogs during lunch breaks and have the comfort of knowing they are nearby and safe.
As both pet advocates and pet food ingredient suppliers, we like to stay up-to-date on pet food trends. Just in time for Petfood Forum, here are some reliable industry articles on pet food trends.
What we are reading:
Daniel Granderson, Packaged Facts [Published April 3, 2018]
Millennials definitely changed the way that companies market to pet owners, but what will happen as Gen Z begins to assimilate into this category? This post details the differences when it comes to marketing to this group and what pet food companies should expect.
All Points Marketing [Published April 4, 2018]
A look into the top challenges that marketers face when selling their products to pet owners from the perspective of a pet marketing firm.
Debbie Phillips-Donaldson, Petfood Industry [Published March 19, 2018]
The editor-in-chief of Petfood Industry discusses her opinions on pet food trends in the industry. This article addresses all things pet food, including market trends, news and developments in pet nutrition and food safety in the industry.
Have you heard about Videka?
Videka offers a refreshing, collaborative approach for its customers by improving the freshness and safety of pet food brands. Supported by its world class research and development, sensory and analytical capabilities, Videka works in close collaboration with customers to offer them tailored support and advice on process, applications, analytical and sensory.
Videka captures the best of two leading global companies, Diana Pet Food and Kalsec®, to better serve the rendering and pet food industries with natural protection solutions. It provides both industries with a strong history of innovation in palatability and specialty pet food ingredients with Diana Pet Food and oxidation management expertise in human food with Kalsec®. Both companies share a strong commitment of responsiveness and transparency as core values.
To learn more about Videka, visit https://www.videkapetfood.com/.