Color Influences Purchases
Color has tremendous influence on our purchases of food and beverages.
Nine out of 10 consumers place visual appearance and color above other factors when shopping.
When Anthocyanins Don’t Work
Anthocyanins can provide a bright red to bluish-red hue and are a good replacement for synthetic dyes (Red 40 and panceau 4R – two of the ‘Southampton Six’ synthetic colors); however, anthocyanins are unstable at pH >4.5. At this relatively higher pH, these pigments change from red to blue, are not stable and are rendered ineffective in low acid products.
As a result, there is a gap in naturally-sourced, consumer-friendly, stable red colorants.
The need for red colors for higher pH conditions and limitations of other colorants will be discussed in this white paper, along with properties of Kalsec®’s naturally-sourced colors including hue, stability and formulation challenges.