Digital Technology in the Food Industry

Food is a highly visual industry. One of the quickest and most effective forms of sharing information and images across all generations has become social media. This form of digital advertising has given brands a more traceable outlet for persuasion.

Advances in digital technology are making foods and recipes from different areas of the world more accessible. Consumers no longer need to travel to Morocco to get a taste of Moroccan cuisine, they can find recipes and authentic ingredients online and ship them to their door.

These articles from experts in the industry discuss the latest trends in digital media and technological advances, from “Instagrammable” food to online grocery shopping.

What we are reading:

SOCIAL MEDIA AND “INSTAGRAMMABLE” FOOD: MILLENNIAL INFLUENCES – A VIRTUAL REALITY?
Digital Technology and the Effects on the Food Industry

Elizabeth Green, Food Ingredients First [Published September 4, 2018]

This article looks at how social media is affecting the food industry, especially as Millennials gain buying power.

CONSUMER’S EVOLVING PATH TO PURCHASE DRIVING SIGNIFICANT CHANGE
Digital Technology and the Effects on the Food Industry

Keith Nunes, Food Business News [Published September 4, 2018]

The path to purchase is changing as consumers adapt to new apps, search engines and social media to identify specific products that fit their needs.

CAKES GONE VIRAL
Digital Technology and the Effects on the Food Industry

Joanie Spencer, BakingBusiness.com [Published September 5, 2018]

A look at the “#FoodieExpressions” trend, and grass-roots marketing within the baking industry to generate buzz around a company or brand on social media.

WHAT’S DRIVING THE ACCELERATION OF ONLINE FOOD SHOPPING?
Digital Technology and the Effects on the Food Industry

FMI.org & Nielsen

“49% of U.S. consumers shop for consumer packaged goods products online.” This article looks at who those audiences are and how the industry will be affected by 2022.

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