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Navigating New US Food Color Regulations

Compliance and clean label demands are converging—here’s how to manage both effectively. 

  • State legislators are increasingly scrutinizing synthetic food colors in response to consumer safety concerns, advocacy pressure, and regulatory gaps at the federal level.

    Next step: Monitor state legislative activity regularly and assess how proposed actions could impact current formulations.

New Global Research

Consumer Insights about Colors in Foods

Redefining Preservation Through Natural Food Protection

Clean-label antioxidant systems deliver technical performance and support compliance with new additive rules. 

  • Both federal and state initiatives are targeting synthetic additives like BHA and BHT due to health and safety concerns, aligning with consumer demand for clean-label foods. This regulatory climate is forcing reformulation across meat products, fats & oils, snacks, and baked goods.

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BHA/BHT Replacement Guide

What’s Driving the Next Phase of Clean Label Adoption

According to Kalsec research, clean label continues to be a popular concept for consumers:

  • Compared to prior years, consumers are shopping for clean label ingredients in record numbers.
  • Shoppers largely expect foods and beverages to be free of artificial additives and preservatives.
  • Health is a top motivator for shoppers to seek out clean ingredients.

Clean label isn’t just a consumer trend anymore—it’s becoming a regulatory reality, too. As expectations shift on both fronts, food manufacturers are rethinking their use of synthetic ingredients.

Read the full report titled "What Clean Label Means to Consumers" to learn more.

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