Everything that matters most remains the same. Our solutions, service, and partnerships are unchanged. Customers will continue to receive the same high-quality ingredients, responsive support, and technical expertise they’ve always relied on. The refreshed identity simply makes it easier for us to share that story in a modern, globally consistent way.

This isn’t just a design update. The new wordmark simplifies and strengthens our identity across every market we serve. It reflects the qualities our customers already value: trust, reliability, and innovation. And it supports our long-term strategy to be the most trusted partner for natural food and beverage solutions worldwide.

Our new tagline, Discover What’s Naturally Possible, is both a promise and an invitation. It captures our competitive edge: natural expertise, technical leadership, and collaborative partnership, and calls customers to work with us in creating what’s next. This is more than a logo refresh; it’s a chance to generate new conversations, ideas, and innovations with the people who trust us most.

Our strategy remains focused on delivering natural, innovative solutions backed by outstanding service and technical expertise. What has changed is how we express that strategy to the world. The refreshed identity gives us a stronger, more confident voice in the marketplace, while the fundamentals of how we partner with customers remain exactly the same.