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Kalsec's new identity
Your source for more information on Kalsec's new logo and visual identity.
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Our new identity reflects who we are today: a global leader in natural solutions, trusted by the world’s most visionary food and beverage makers. The previous logo served us well for more than 20 years, but it was time to evolve. The refreshed design is clearer, stronger, and more versatile across packaging, digital platforms, and global markets. Most importantly, it signals confidence and growth while preserving the heritage of Kalsec’s original story.
Why doesn’t the new logo have an icon? As we explored design options, we found that no single symbol could represent the full breadth of what Kalsec stands for: our science, our natural expertise, our global reach, and our partnerships.
Instead, we chose a wordmark, a logo built from our name, because it puts our greatest asset front and center. “Kalsec” itself carries more than 67 years of trust, recognition, and equity. Some of the world’s most enduring brands, like Coca-Cola, Google, IBM, Sony, also rely on wordmarks. Now our identity does the same: bold, clear, and unmistakably us.
