The Natural Advantage: From Compliance to Consumer Demand

What’s Driving the Next Phase of Clean Label Adoption

According to Kalsec research, clean label continues to be a popular concept for consumers:

• Compared to prior years, consumers are shopping for clean label ingredients in record numbers.
• Shoppers largely expect foods and beverages to be free of artificial additives and preservatives.
• Health is a top motivator for shoppers to seek out clean ingredients.

Clean label isn’t just a consumer trend anymore—it’s becoming a regulatory reality, too. As expectations shift on both fronts, food manufacturers are rethinking their use of synthetic ingredients.

Read the full report titled "What Clean Label Means to Consumers" to learn more.