In a recent survey of U.S. consumers ages 18 and older, 80% of consumers now enjoy hot and spicy foods. Over half of those surveyed eat spicy foods at least once a week. In addition, the frequency of consumption and heat levels of hot and spicy foods continues to rise. Snacks and soups were the most common new hot and spicy foods that consumers have tried in the past year.

Consumers are also enjoying hot and spicy foods both when eating at restaurants and at home. While choosing restaurants for hot and spicy options still ranks high, 6 of 10 consumers now prepare hot and spicy meals when dining in. Dinner remains the most popular meal for consumption of hot and spicy foods.

“Variety is the spice of life” also appears to be true for consumers when it comes to hot and spicy foods. Consumers are increasingly interested in the type of ingredients used to make hot and spicy foods. Their choices indicate a desire for complexity in their heat experience which includes the selection of more ethnic varieties. Thai food was the most common new hot and spicy cuisine tried in the past year while curry was the most common hot and spicy ingredient. Of those consumers having a preference for hot and spicy foods, jalapeno, cayenne and chipotle were among their preferred pepper sources. Habanero, poblano and peri peri peppers have also risen in popularity in Europe as evidenced by the rise of new product development with these peppers in packaged foods (Innova Market Insights 2015).

“Our research not only confirms the continued, strong consumer demand to include hot and spicy foods as some part of their menu plan, but a desire to experience heat levels in a variety of new ways” says Gary Augustine, executive director, market development. For more detailed information regarding this survey, go to

Kalsec® offers a full range of heat management innovations including HeatSync® Systems, FusionaryTM Heat, Szechuan pepper extract, ClearCap® Super Soluble capsicum and a complete line of specialty peppers that include ancho, chipotle, guajillo, habanero, and jalapeno.

Kalsec® is the leading global producer of natural spice and herb flavor extracts, natural colors, natural antioxidants, and advanced hop products for the food and beverage industry. For more than 50 years, Kalsec® has consistently delivered high quality, innovative ingredient solutions that make products look better, taste better and last longer. Kalsec® is headquartered in Kalamazoo, Michigan, with facilities in the United States, Europe and Asia. For more information, visit

For more hot and spicy trends visit our library of hot and spicy content.

Printer Friendly Version