Hot and Spicy Food Trends and Industry Insights

What is the perception of heat levels in spicy foods? How do these perceptions vary across the globe? Which food applications are ready for spicy innovations? As the leaders in capsicum and pepper extracts, Kalsec conducted new and original consumer, analytical and sensory research to provide food processors, manufacturers, quick service restaurants (QSR) and consumer packaged goods (CPG) companies with insights to develop innovative hot and spicy food product offerings.

Global Consumer Trend Analysis

Kalsec conducted consumer trend research in Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Thailand, the United Kingdom and the United States. As expected, we gained an immense amount of insight regarding consumer perceptions of heat levels, preferences for spice in specific applications, and new spicy food trends.

A few key findings:

  • Interest and consumption of hot and spicy foods continues to grow. More than half of global consumers are eating spicier food more often than they were just one year ago. This number doubled compared to 2017 data.
  • Consumers from the Asia-Pacific region enjoy the most spicy foods.
  • More than half of global consumers agree that the source of heat, such as the specific pepper varietal, matters to them.

Read the full report to gain more consumer insight about hot and spicy food trends, or contact us for more information.

Global Spicy Sensory Research

Do you often wonder about heat levels in food when you are traveling? How hot is the ‘hot’ option, really? Our sensory and analytical research included spicy food products, like salsa and hot sauce, from nine countries. This research provides insight into the heat level that is expected based on hot and spicy products in different regions of the world, and which heat levels are desired by consumers.

Defining Mild, Medium and Hot

We conducted sensory and analytical research to set parameters for mild, medium, and hot in the Americas, Europe, and the Asia-Pacific region. This data connects consumers’ perceptions of what they prefer (medium, typically) with what ‘medium’ actually means in each region – and they are not the same heat level!

Pioneers in Pepper Extraction

Kalsec is a pioneer in the extraction of peppers and analysis of spice extracts. As consumers’ desire for more specialized heat and peppers grows, Kalsec maintains our innovative research and development efforts to provide creative solutions for customers’ challenges. The research provided in this eBook is a result of our endeavor to ensure our customers have the most updated hot and spicy food trend information.

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To read more about recent hot and spicy trends and insights within the food industry, we recommend this page: hot and spicy food trends.

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