Hot and Spicy Flavor Trends Evolve

Hot and spicy flavor trends are growing, along with the desire for spicier foods, higher heat levels and different heat flavors. In the latest update of the Kalsec® HeatSync® Heat Index, new global product introductions with hot and spicy ingredients increased for a ninth straight year.

Consumer preferences are constantly evolving. It is difficult to predict what will become the next big condiment or flavor, but understanding global and regional trends should help speed innovation. So, what is trending in hot and spicy foods now?

Kalsec® has seen two macro themes emerge in recent history: a desire for more spicy foods and more refined palates in spiciness.

In-Depth Research for the Food Industry

“As the hot and spicy trend continues to grow, so does the push to identify ingredients, including peppers, with their place of origin and with that – authenticity.”– Chef Anna Cheely, Senior Scientist, Kalsec®
90% of US consumers and 80% of European consumers enjoy hot and spicy foods.

Kalsec® conducted online surveys in 2017 of 1,400 U.S., 1,000 United Kingdom, 1,000 French and 1,000 German consumers ages 18 and over.

This detailed ebook explores hot and spicy consumer, retail and culinary food and flavor trends, pulling together data from many sources including high-level macro trends and regional differences.

Spicing Up the Food Industry: Hot and Spicy Trends and Insights encompasses hot and spicy food trend research and industry expertise on:

  • Original consumer research done by Kalsec® in 2017 in the United States, Germany, France and the United Kingdom
  • A global look at spicy product launches from 2007-2016 performed by Innova Market Insights in support of Kalsec®, with regional data on North America, Latin America, Europe, Middle East and Africa, Asia and Australasia
  • North American research on chef, menu and restaurant trends
  • Opportunities for growth in the market

Want to learn more about hot and spicy food and flavor trends?

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