Many brands are adopting well-known spicy flavors to their lineup, as consumers seek comfort in familiar flavors and food applications. These consumers want to add heat to their expanding adventurous palate, but want the comfort of familiar pepper flavors. Trending spicy flavors include jalapeno, chipotle, habanero, sriracha, wasabi and chili, among others. Keep reading to learn about ‘hot’ flavors in new product development, and maybe predict the next sriracha.

What we are reading:

 
SPICE CONTINUES TO BE A HOT TREND IN 2020

Andy Nelson, Supermarket Perimeter [Published April 6, 2020]

This article highlights “spicy” as one of the most popular flavor trends, and details successful ‘hot’ flavors, incoming new product developments and flavor combinations like mango habanero. If you are considering a new flavor combination like sweet heat for your next product development, this article has a few flavor ideas.

 
SURYA FOODS LAUNCHES FIVE-STRONG THAI DRAGON SAUCE RANGE

The Grocer [Published May 26, 2020]

Highlighting the U.K.’s love for sriracha, Surya Foods released five new flavors of sauces in sriracha-esque recyclable bottles. New flavors included sweet chilli, wasabi, and sriracha chilli mayo – flavors that may be worth looking into for new product development.

JELLY BELLY INTRODUCES HOT NEW FLAVORS FOR SPICY FOOD LOVERS

Delish [Published January 17, 2020]

Spicy food lovers are challenged to see if they can handle the heat with Jelly Belly’s new line of hot and spicy flavors, which include sriracha, jalapeno, cayenne, habanero and Carolina Reaper. The flavors grow progressively hotter with familiar peppers, and capitalize on the trend for consumers to see if they can handle the heat.

 
JACOB’S MINI CHEDDARS GIVEN MEXICAN TWIST WITH NEW TRIO OF FLAVOURS

Abbie Dawson, The Grocer [Published April 14, 2020]

New snack flavors highlight a combination of comfort foods with classic spicy flavors – like lime and chilli, nacho cheese and jalapeno, and chipotle chicken wings. The brand notes that they are giving their new line of flavors a Mexican twist.

To read more about recent spicy food trends and insights, we recommend this page: Hot and Spicy Food Trends.

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