Get Them While They Are Hot: LTOs

LTOs (limited-time offerings) are a popular source of revenue this time of year. Around the globe consumers are celebrating holidays that mean something to them, and will associate this celebration with new (or prominent) flavors each year. These articles highlight popular limited-time offerings that correspond with the holidays this year around the world.

Pumpkin-flavored products have become synonymous with the fall season in the U.S. and are well-known and anticipated LTOs. PSLs (pumpkin spice lattes), pumpkin beers and pumpkin-flavored baked goods are a few popular products that you might look forward to each season. Though this category seems to be saturated on the consumer level, Nielsen reported that sales of pumpkin-flavored products grew from $423.2 million in 2017 to $488.8 million in 2018, showing steady growth in the category. What is the next big flavor? Not only in the U.S., but in each region of the world?

What we are reading:

HOT COCOA-FLAVORED EVERYTHING IS WINTER’S ANSWER TO PUMPKIN SPICE – AND IT’S EVERYWHERE
Hot Cocoa flavor trends

Rose Minutaglio, Delish [Published November 12, 2018]

Fall in the U.S. brings thoughts of pumpkin spice – but what is winter’s big flavor? This articles discusses the rise of ‘hot cocoa’ as the next big flavor for limited-time only winter offers in the U.S.

MR. IPA-NUT BRINGS PLANTERS PEANUTS TO CRAFT BEER
Craft Beer Flavors LTO

Jessi Devenyns, Food Dive [Published October 24, 2018]

Most often we hear about limited-time only offers in the realm of flavors. This article discusses a collaboration between Kraft Heinz and a small craft brewer to create a limited-edition craft brew.

THE BEST NEW HOLIDAY TREATS YOU CAN BUY RIGHT NOW
Peppermint flavor trends LTOs

Lotte Peplow, The Morning Advertiser [Published October 1, 2018]

This article gives several examples of limited-time only flavors and treats that are being offered this season. Read up to see what is hitting the shelves this year and which flavors should be incorporated into your next product development.

WEIRD POTATO CHIP FLAVOURS HIT UK RETAIL SHELVES FOR CHRISTMAS
Crisps Chips LTO

PotatoPro [Published October 15, 2018]

As Christmas approaches several new flavours are appearing as limited-time only offers in the UK. This article explores more adventurous flavours like ‘brussel sprouts’ and ‘Christmas tree.’

12 STARBUCKS HOLIDAY LTOS NOT FOUND IN THE U.S. … YET
Starbucks drink LTO trends

Heather Lalley, Restaurant Business [Published November 13, 2018]

This article highlights popular Starbucks LTOs found around the world, but not in the U.S. Read more about popular flavors from Japan and China as the new year approaches.

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