No Artificial Ingredients

The “Clean Label” movement in the food industry is gaining momentum fast. The definition of clean label is somewhat nebulous, but generally focuses on foods having simpler, fewer, more recognizable and supply chain transparent ingredient lists.

2 out of 3 consumers indicate a “no artificial ingredients” claim is important or very important.

For food and beverage companies, removing artificial colors and flavors from products is a strong start to meeting the clean label movement demands.


An Alternative to Artificial Ingredients

Consumer demand for wholesome foods and cleaner, simpler labels is driving food manufacturers to replace artificial and “chemical sounding” ingredients with natural alternatives. The ingredient list on a food or beverage product influences 1 out of 2 consumer purchase decisions.1 “No Additives/Preservatives” claims accompany 1 of 5 global new product introductions. Kalsec® offers a complete line of natural spice and herb flavor extracts, natural colors and natural antioxidants as alternatives for artificial ingredients.

Natural Colors

Revenues of natural colors have exceeded those of synthetic colors since 2011.3The use of synthetic colors in foods and beverages has raised many concerns regarding health and behavioral issues. The Southampton University Study identified six synthetic colors that may have an adverse effect on the activity and attention of young children. The European Parliament has adopted legislation requiring foods containing the synthetic colors identified in the Southampton study to include a warning label that the product “May have an adverse effect on activity and attention in children.” In the United States, the Food and Drug Administration (FDA) has asked a panel of experts to review evidence linking artificial food color to behavioral problems.

Synthetic Color E-Number Kalsec® Natural Color Equivalent Applications
Allura Red AC (FD&C Red No. 40) E 129 Durabrite® Antho Red Beverage, Confectionery, Yogurt, Dressings, Sauces
Carnoisine E 122 Durabrite® Antho Red Beverage, Confectionery, Yogurt, Dressings, Sauces
Ponceau 4R E 124 Durabrite® Antho Red Beverage, Confectionery, Yogurt, Dressings, Sauces
Quinoline Yellow E 104 Annatto Acid Proof Diary, Fruit Preparations, Yogurt, Sauces, Snacks
Sunset Yellow FCF (FD&C Yellow No. 6) E 110 Oleoresin Paprika Water Dispersible Confectionery, Process Meats, Coatings, Snacks
Tartrazine (FD&C Yellow No. 5 E 102 Oleoresin Carrot or Oleoresin Turmeric Dairy, Margarine, Noodles, Baked Goods, Confectionery


Expeller-Pressed Natural Spice and Herb Extracts

Kalsec® offers a line of expeller-pressed spice and herb extracts made with a patented, carefully designed process intended to capture the true essence of nature. These spice and herb extracts maintain the highest standard in color, flavor and composition. In addition to meeting rigorous quality and environmental processing standards, Kalsec® expeller-pressed extracts offer high impact color and flavor profiles with the advantages of consumer-friendly labeling.

Natural Antioxidants

Herbalox® Rosemary Extracts and Duralox® Systems provide a more consumer-friendly label than synthetic antioxidants by being approved for use in food as a Natural Flavor, Natural Flavoring, Rosemary Extract or Antioxidant. Common synthetic antioxidants include Tertiary butyl hydroquinone (TBHQ), Butylated hydrooxytoluene (BHT), Butylated hydroxyanisole (BHA), and Ethylene diamine tetra acetic acid (EDTA).

Matching Performance
In many applications, Kalsec® natural antioxidants perform equal to their synthetic counterparts.


1IFIC, 2014 2Mintel, 2014 3Leatherhead Food Research/Mintel Group Ltd.

Cleaner Labels

“Cleaner label” is no longer a fad. It is part of the recipe in food and beverage development and messaging. So what are the components of clean label food and beverages? What is acceptable on a label, and what do consumers view as least acceptable?

In April 2015, Kalsec® conducted an online survey of 1,018 US and UK customers to answer these questions and more. Gain access to the full report by clicking below.


Download Full Trend Report

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