How Do You Like Your Burger?
Medium? Rare? Plant-based? The options are endless. With new technology for plant-based alternatives to meat, everyone – from vegetarians to flexitarians – is able to enjoy a burger with their favorite toppings. Burgers are becoming one of the most versatile menu options as opportunities for innovation continue to expand.
If you enjoy a meaty burger, do not feel like you are being forgotten in recent trends. According to Nielsen, 94% of burger sales are attributed to meat-based burgers. However, the last year has seen a huge increase in performance for burgers made from meat alternatives. Locally-sourced, natural, organic and/or house-made products helped burgers stand out and appeal to consumers around the world, according to Datassential.
What we are reading:
Niamh Michail, Food Navigator [Published July 27, 2018] This video with Mintel analyst Patty Johnson gives insight into three key things that consumers are looking for when it comes to meat alternatives: clean labels, ‘veggie-identifiable’ ingredients, and formats that mimic real meat. |
Nielsen, July 18, 2018 A look at key drivers for growth across several categories, including fresh product formats where fresh, uncooked and prepared burgers are dominating growth over their frozen counterparts. |
Schweid & Sons This report looks at burgers from every aspect: from whether you ‘smash’ your patty before cooking, to preferred toppings (including bun), this report has all of the answers when it comes to consumer preferences. |
Kerri Adams, Foodable Network [Published June 27, 2018] “Plant-based burgers aren’t only attractive to vegans and vegetarians either. There’s a reason they look very similar to a meat burger patty,” said Kerry Adams. Read more about plant-based burger trends here. |
To read more about food trends, check out our Top Food Trend Predictions for 2018, which lists top trends from leaders in the food industry.